From September 17 to 21, 2025, Vic (Catalonia, Spain) will once again become the beating heart of live music as the 37th Mercat de Música Viva de Vic (MMVV) takes over the city. This year’s edition marks a new chapter for the festival, with a refreshed artistic direction led by Joan Rial, Jordi Casadesús, and Rubèn Pujol. The trio, deeply rooted in Vic’s musical scene, has curated a bold and diverse program that blends Catalan talent, international acts, and innovative collaborations.

A New Era Begins
The MMVV 2025 boasts an impressive lineup of 73 concerts, with nearly half of them featuring world premieres of albums, tours, or projects. Among the standout performances are those by acclaimed artists such as Maria Arnal, La Ludwig Band, Triquell, Sidonie, 31 FAM, and Mazoni, whose return after a two-year hiatus is one of the most anticipated moments of the festival.

Opening the event is flamenco innovator Rocío Márquez, who will present her experimental project Himno Vertical—a fusion of classical, flamenco, and avant-garde sounds. Closing the festivities on Sunday, September 21, is none other than Mishima, paying tribute to Marc Lloret, the late co-founder of the band and former artistic director of the MMVV. This closing concert not only honors Lloret’s legacy but also symbolizes Mishima’s long-awaited return to the festival stage after years away.

A Dynamic Program Across Iconic Venues
This year, the MMVV expands its reach with three new venues: the Església dels Dolors, Plaça de la Catedral, and Església de la Pietat join traditional stages like L’Atlàntida, the Sucre, and Plaça Major. Each venue offers a unique atmosphere tailored to specific genres and styles. For instance:

L’Atlàntida hosts major acts like Swedish singer-songwriter Jay-Jay Johanson, indie darlings Sidonie, and experimental duo Lina & Marco Mezquida.
The intimate setting of the Església dels Dolors provides a perfect backdrop for eclectic showcases, including collaborations between Verde Prato & CLARAGUILAR.
Plaça Major, the festival’s iconic central hub, features crowd favorites like Triquell, Al·lèrgiques al Pol·len, and Maria Arnal, alongside family-friendly programming like Reggae per Xics.
Other highlights include Biznaga’s raw rock energy, the poetic electronica of res_ & Coral Canigó, and the global beats of Brighton 64, who kick off their farewell tour at the festival.

Spotlight on Emerging Talent
True to its mission, the MMVV continues to champion emerging artists while fostering connections across borders. With a focus on Portugal, France, and Italy—countries previously highlighted in recent editions—the festival strengthens its role as a bridge between Southern European music scenes. Notable debuts include Sofía Gabanna, whose single Yo Soy Yo has been gaining traction, and Yawners, known for their infectious blend of pop and punk influences.

Additionally, the MMVV Pro Catalan Arts section runs from September 17 to 19, offering industry professionals opportunities for networking, mentorship, and discovery. Over 1,000 accreditation requests have already been received, underscoring the event’s importance within the global music industry.

Celebrating Diversity and Innovation
Underpinning the festival’s ethos is a commitment to inclusivity, sustainability, and accessibility. Vibrating backpacks for hearing-impaired attendees, digital-only materials to reduce waste, and safe spaces for all participants reflect the MMVV’s forward-thinking approach. Furthermore, the festival maintains gender parity in its programming, ensuring equal representation across the board.

Joan Rial, speaking on behalf of the new artistic team, emphasized the need to honor the MMVV’s eclectic roots while embracing fresh perspectives. “We want Vic to be a culturally vibrant city,” he stated. “This festival is about inspiring musicians, connecting audiences, and creating unforgettable experiences.”

Key Performances Not to Miss
Wednesday, September 17: Rocío Márquez (Himno Vertical) sets the tone for five days of musical exploration.
Friday, September 19: Maria Arnal unveils tracks from her upcoming solo album, while Triquell rocks the Plaça Major with their latest release.
Saturday, September 20: Sidonie debuts songs from Catalan Graffiti, their first fully Catalan-language album, alongside energetic sets by Al·lèrgiques al Pol·len and 31 FAM.
Sunday, September 21: Mishima delivers an emotional finale, closing the festival with a poignant nod to Marc Lloret’s enduring impact.
With its mix of legendary acts, rising stars, and genre-defying performances, the 37th Mercat de Música Viva de Vic promises to be a celebration of music’s power to unite and inspire. Whether you’re a longtime fan or a newcomer, this year’s edition offers something for everyone—and cements Vic’s status as a must-visit destination for live music enthusiasts.

For full details, visit www.mmvv.cat .

Mishima, paying tribute to Marc Lloret, the late co-founder of the band and former artistic director of the MMVV